New Holiday Inn Hotel & Suites in Bellingham to reveal a whole new look for the brand
“Once we roll this out, Holiday Inn brand will become relevant to the people in their 20s and 30s who weren’t alive when Kemmons Wilson started this whole thing back in the mid 50s”.
These are the words of Dan Mitzel, Hotel Services Group. Mitzel has been engaged in an InterContinental Hotels Group taskforce for the past 18 months, a taskforce that has focused intensely on the Holiday Inn brand’s new design standards. “Our investor group is excited about what’s coming, and we’re going to be the first to implement it in Bellingham.”
Mitzel has developed and owned hotels for over 30 years, and is a major investor in the coming Holiday Inn Hotel & Suites in Bellingham, WA International Airport (BLI). Mitzel also owns M&H Contracting, the project General Contractor. “We’re pouring concrete for the hotel right now, but we’ve intentionally been stalling the interior design portion of the project. This is work that’s usually done as much as 12 months before we start site work, but our investor group made the decision to be part of the new IHG SRDs released on October 1st.”
Along with the new SRD (Standard Room Design) to give the brand new full-service Holiday Inn Hotel & Suites the latest look and feel, the group is also developing a new restaurant concept from scratch. Aptly named northwater cascade kitchen, the restaurant will present travelers and local residents with a refreshing combination of Pacific Northwest cuisine at competitive market prices that deliver high value with every bite.
For more information about the project, Mitzel encourages Ragan Humphrey be contacted at firstname.lastname@example.org. Humphrey is currently serving the investor group as Director of Operations for the project. Once the hotel opens, he will continue as the General Manager. The hotel is currently targeting an opening date in early September, 2016.