MATTHEW ROSENTHAL

Director of Brand Standards and Special Projects

360.404.2117

Matthew brings twenty years of experience spanning from full-service resorts to limited-service hotels. He graduated from Widener University with a B.S. in Hospitality Management and a minor in Accounting. Throughout his career, Matthew has been deeply involved in the day-to-day operations of hotels, excelling in strategic planning, financial management, and team development, all while consistently enhancing customer satisfaction ratings.

Matthew is skilled in advanced labor management and is passionate about mentoring and helping others grow in the hospitality industry. He has guided his team members to achieve peak performance in revenue management, guest satisfaction, cleanliness, and adherence to brand standards.

In March 2015, Matthew joined Hotel Services Group LLC as the General Manager of the Best Western Plus Arlington/Marysville property. Under his leadership, the property earned the prestigious M.K. Guertin Award, Best Western’s highest recognition for service excellence and guest satisfaction. He was later promoted to General Manager of the Holiday Inn Express & Suites Marysville, where he successfully led a property renovation and increased guest satisfaction scores.

Matthew served on the Snohomish County Tourism Board and as the Chairperson for the Tourism Promotion Advisory Council. He has also been active in the LTAC Committees of both Arlington and Marysville.

Matthew’s passion for hospitality extends beyond his professional life. He has traveled the world, exploring diverse foods and cultures, continually growing and learning through these experiences. In his free time, he enjoys being in nature, golfing, and working with his hands.